Competitive advantage from applying real know-how in the era of artificial intelligence.

Fergus loves working with ambitious businesses helping them to realise more of their potential.

Yet as he says, “Often I observe, as businesses grow they can become more complex, more stressful and somehow less rewarding. Sometimes business owners even fall out of love with their business and sell up at just the wrong moment.

I love supporting them to address and pre-empt the hurdles they encounter as their business grows. That way, I can help them stay in love with their business and realise more of its potential.

In the era of AI, where digital knowledge is easily obtained, what I love sharing with clients is real know-how.

The ability to apply the relevant knowledge in the field, borne from decades of actual business experience, surviving cycles, learning from mistakes and seeing what actually works with real people is more important than ever. Indeed, it’s now where competitive advantage exists.

If you would like some additional competitive advantage, Fergus can help. Email about a call or joining the next taster event. fk@fergusking.com