Personal connection, competitive advantage and a business you love.

At a business level, Fergus loves nothing better than building a trusted, personal connection with clients and helping them create genuine competitive advantage.

He does this in his coaching through the application of clear context, real-world know-how, and seasoned human judgement, the kind you only learn from decades in the field.

In an era of AI, real-world judgement matters more than ever. Knowing what actually works with real people, in real businesses, thriving through the ups and downs of market cycles, and learning from successes, mistakes, recoveries and breakthroughs, that’s what he loves and what’s his edge.

At a more personal level, Fergus loves working with business owners inspiring them to build businesses they love and stay in love with them.

Yet as he says, “As businesses grow they can become more complex, more stressful and somehow less rewarding. Sometimes business owners even fall out of love with their business and sell up at just the wrong moment.

I love supporting them to pre-empt the hurdles they encounter as their business grows. That way, I can help them stay in love with their business and realise more of its potential.”

If you would like some additional competitive advantage and a business you love, Fergus can help. Email about a call or joining the next taster event. fk@fergusking.com