Competitive advantage and a business you love.

At a business level, in the AI era what Fergus loves is personal connection with clients and helping them gain competitive advantage through clarity of context, real know-how and human reasoning.

The ability to apply the relevant knowledge in the field, borne from decades of actual business experience, surviving cycles, learning from mistakes and seeing what actually works with real people is more important than ever.

At a more personal level, Fergus loves working with business owners helping them to build businesses they love.

Yet as he says, “As businesses grow they can become more complex, more stressful and somehow less rewarding. Sometimes business owners even fall out of love with their business and sell up at just the wrong moment.

I love supporting them to pre-empt the hurdles they encounter as their business grows. That way, I can help them stay in love with their business and realise more of its potential.”

If you would like some additional competitive advantage in a business you love, Fergus can help. Email about a call or joining the next taster event. fk@fergusking.com