Personal connection, competitive advantage and a business you love.

At a business level, what Fergus loves is having a trusted, personal connection with clients and inspiring them to gain competitive advantage through the application of clear context, real know-how and human reasoning.

In an era of AI, what matters more than ever is real-world judgement. The ability to identify and apply the relevant knowledge in the field, borne from decades of actual business experience, surviving cycles, learning from mistakes and seeing what actually works with real people is more important than ever.

At a more personal level, Fergus loves working with business owners inspiring them to build businesses they love.

Yet as he says, “As businesses grow they can become more complex, more stressful and somehow less rewarding. Sometimes business owners even fall out of love with their business and sell up at just the wrong moment.

I love supporting them to pre-empt the hurdles they encounter as their business grows. That way, I can help them stay in love with their business and realise more of its potential.”

If you would like some additional competitive advantage and a business you love, Fergus can help. Email about a call or joining the next taster event. fk@fergusking.com